Last week IDC published results of its recent survey stating that despite to economic slowdown (or maybe thanks to it) SaaS revenues are going to grow faster than they predicted previously. 40,5% instead of 36%.
The key driver for this is probably the will to save. Less earnings means that businesses are more flexible. So they are ready to fit their working procedures to the standard way of doing things if they can benefit from the "$1 per month per user" software pricing.
At the moment the only thing that sells is "saving money". High availability, pretty design, convinient, fast and powerful is out. Cheap is in.
But if we talk about the SaaS market then it is not going to fall after the economy has started to go up again. It is an irreversible change that is going to happen. In 10 years time developing your own CRM or sales software will sound as stupid as developing your own e-mail or office software sounds now. But this means a lot of integrating and customization.
...and most probably there will be a time when you will have to consider all the data anywhere to be public. :-)
Monday, February 2, 2009
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