"Startuping" in big companies

There is an interesting discussion on Arctic Startup and Jüri Kaljundi's blog about the importance of culture and how it affects the number of startup's being started in a country.

Most certainly culture affects the number of startups, but! Culture is something that changes. So the number of supportive measures by government and also media, universities, established companies and third sector help to change the culture. If the helping measures are implemented, enterpreneurship is made popular in the media then in a perspective of 3-5 year culture will change and the number of new startups starts to grow. We have seen similar changes in culture in Estonia. The rise of all kind of volunteer organizations, the green movement, movements promoting biking to work has been actually quite remarkable. If people are willing to take part in volunteer organizations then most certainly they are also willing to try their own businesses.

Another dimension of this discussion should be the "big" companies. As the culture of startups grows it also drives the big companies to innovation, product development and global markets. It comes through people, universities and media... through reading Arctic Startup for example. :-) As the big companies are not something isolated from the society and culture - they are affected.