Yet another challenge of internetmarketing is "How to get the attention of the people to whom your product or service is useful, but who don't have any idea that there is such a useful product available?" An example: We are prototyping a mass e-mail service. The potential customers are small and medium sized businesses. Most of them do their own business and don't ever think that there can be a convinient solution for registering their potential customers and sending ad-emails for them. Therefore they don't ever do the "mass e-mail" Google search and don't ever find your product and all the effort in SEO is useless.
In such cases is buying banner-ad space the only possible solution? Does anyone have a more intelligent solution?
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